B.lux enhances its presence in the United States and Canada, which will have their own website and catalogues
The Basque manufacturer of contemporary designer lamps, B.lux, is enhancing its presence in the United States and Canada thanks to two new partners. In the United States it will be the company IM Design Concept, headquartered in Miami, that will be tasked with marketing B.lux lamps, while in Canada it will be LightForm.
To this end, these new partners will have new communications outlets specific to these markets, like a website and a new catalogue, that will offer updated information on the decorative, architectural and outdoor B.lux lamp collections. Both outlets will allow B.lux to have a more direct presence in the two markets.
B.lux will present its new website and catalogue for the United States and Canada at an event in New York on May 21st, to coincide with the ICFF design show. The event will take place at the Txikito Basque restaurant, where frequent B.lux designer Stone Designs will hold a conference on the role that creatives play in product design and development. The choice of venue was not accidental, since one of the goals of the event, called Design to Taste, is to link the extraordinary Basque culinary culture with the design of this region.
The event, organized by Basque Living, will also feature other brands, like DVelas, a manufacturer of contemporary furniture made from upcycled sails, and Isimar, which makes designer furniture, both based in Navarre.
B.lux has been designing contemporary lamps since 1980 and has its own manufacturing plant in the Basque Country.